Cold calling is not for the faint-hearted, accompanied by a number of rejections and ignored calls. This job is not an easy one because it is hard to connect with people over the phone, especially when you do not know anything about them. Whether you have been cold-calling for years or have just begun your career, here are four cold calling strategies to help enhance your sales.
Keep A Smile
Even though the person on the other end of the phone can not see you, it is a good idea to keep a smile on your face during the phone call. Customer service is important and whether it’s genuine or not, people can judge your tone and mood by the way you are talking. If you are smiling, your voice tends to comes off as more polite and pleasant, which is more appealing to the person on the other end of the phone. Not only that, smiling helps to reduce stress when you are under pressure and it can even lower your heart rate to calm those nerves!
Think Of A Friend
It can be helpful to have pictures of your friends and family on your desk. This way, you can imagine that you are calling a loved one rather than a complete stranger. This may help to calm some of that cold-calling anxiety that you may have. Looking at a picture of a loved one can also help to make you feel happier.
When you are cold calling, you want to be very brief in your sentences or else you risk losing the person’s attention. Research shows that our brains can only retain 20-30 seconds of information at a time. You don’t want to overwhelm the person you’re talking to by providing too much information in one phone call. Instead, only use one or two sentences at a time and speak clearly during the conversation.
The fact of the matter is that when you are cold calling, you are going to get rejected quite a few times. It is better to embrace that rejection rather than to get down and out about it. In fact, instead of setting a goal for how many sales you will make, set a goal for how many times you will be rejected. That way, it will feel better when you didn’t reach as many rejections as you thought you would. Focusing on rejection gives you more motivation to try and make the sale.
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