Feedback is one of the most important parts of having a successful customer relationship. When you know what people think about your business then it can inform you on what are your strengths, where to improve, and if there is any miscommunication between your business and your customers. And since most customers like having their opinion heard, it’s not too difficult to gain this feedback when you have the right sources. Here are a few reliable ways to get customer feedback on your business.
Perhaps the easiest and most straightforward way to collect feedback is by conducting a survey. Surveys come in a variety of formats, from a multiple-choice questionnaire to an open-ended opinion piece. What makes surveys so easy is that you can have them sent on mass through many different mediums, like mail, online, phone, and even text surveys. In particular, phone might require a bit more time than the other methods but in return you will have the most sincere feedback. You can even incentivise surveys by including special offers and discounts for people who complete them.
More and more businesses are taking advantage of social media for marketing and reaching out to customers. Unlike a survey, customers are freely giving their opinion about your business. Although when people volunteer information on social media it can often lead to harsh comments, it’s beneficial to keep track of how you are doing and places like Facebook and Twitter because social media platforms are where most people will get information about your business. The good thing about social media is that you can interact with your customers; that means that you can highlight positive reviews and address negative comments by offering to remedy whatever issue the person had with your business.
If you want to commit more time into getting in depth feedback, then you could consider putting together a focus group. It’s a good idea to start smaller with a phone survey before you expand to a focus group. Once you have an idea of your customer base, you can then choose to bring in either a variety of people or a group in your target demographic, who don’t know each other, to ask them more detailed questions. The benefit of a focus group is that you can ask follow up questions and get the reasons why they liked or didn’t like different aspects of your business.
Contact TeleRep Today!
If you are ready to install a call center service for your business, TeleRep is here to help. If you still have more questions, our trained professionals are ready to answer them. We know how important customer feedback is to you and your business, so let them know that you care with an answering service. To learn how TeleRep can help you today, visit us online or give us a call at 1-800-638-2000. To keep up with our work and to see what we have been up to, be sure to follow us on Facebook, Twitter, LinkedIn, and Pinterest.