For the unfamiliar, cold-calling can be a terrifying situation. You’re intentionally throwing yourself into an unknown, which is inherently scary. In reality, there are plenty of ways to navigate this call to make it feel as smooth as possible. The mindset that you should just “wing it” is not the way to approach it, as you’ll most likely crash and burn. You always need to have a plan in place, and basically map out how you’ll attack each potential variable that may arise in a conversation.
Be Mentally Prepared
Your thoughts need to be clear and direct, as that will translate to how you speak. It’s not necessarily a fake voice that you want to put on display, but it should certainly be inviting. This tone stems from how much you actually prepare. Through the right amount of preparation, you can easily personalize each phone call.
Understand Your Style
Every person has a different, unique style of communication. The biggest thing to remember is that confidence always plays. If you’re not confident in your speech and what you’re saying, it won’t be believable. A good way to develop your skills is by practicing your speech and recording it, that way you can hear it back. Whether it’s a sales script you practice or anything else, it’s always smart to work on your dialogue.
Positivity is crucial, and a lot of people seem to forget this. If you go into work with a negative attitude, it’ll show in your communication. The conversationalist with a positive tone generally receives a more favorable return. You have to put yourself in the shoes of the person you’re contacting, and just imagine how you would like someone to speak to you. The tone of your voice is important, because it can actually make or break the call. You want to be professional, but also straight to the point.
Cold-calling can be exhausting, so you have to set goals for yourself, otherwise you’ll tire out. Focus your attention on being clear and concise while hitting these goals. And once you do hit them, give yourself a reward. Take a break every now and then, and you’ll come back with a refreshed mind.
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