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How to Make a Successful Customer Satisfaction Survey

Being able to gauge how your customers like your business is key to your success. That is why customer satisfaction surveys can be so valuable. Here are some things that make a great customer satisfaction survey.

Keep It Simple

Many people find surveys long and tedious when it doesn’t have to be that way. Be best customer satisfaction surveys are short and to the point. And for that, multiple-choice questions are the ideal format. They help you avoid asking questions that require multiple parts so that your customer can focus on providing a simple and honest answer.

Unbiased Questions

A hidden pitfall of customer satisfaction surveys is asking questions that try to steer the customer to a certain answer, often unintentionally. Make sure you don’t word your questions in a way that assumes anything, like asking what a customer likes the most about something because it assumes they like it in the first place. You want your customers to be able to give you honest opinions so that you have valid data, especially if they are negative opinions, because you want to know the red flags that you can fix. It’s good to end the survey with an open response section so that a customer can elaborate on how they feel.

Offer an Incentive

Since many people tend to ignore surveys, adding an incentive is very powerful. It can be as simple as placing a coupon code at the end or opting your customer into a drawing for a prize. Make sure that your incentive relates back to your business.

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