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The Benefits of Direct Mail Advertising

Do you know about all the great benefits of direct mail advertising? If no, we are here to help! Read below to learn!

What is direct mail advertising?

Direct-mail advertising is when you send offers or promotions by mail to current customers or other consumers. Direct-mail advertising includes sales letters, brochures, order forms and prepaid envelopes.  There are a number of benefits to using direct-mail advertising.

Highly Targeted

A major advantage of direct-mail advertising is that it is highly targeted. As a business, you can purchase mailing lists of potential customers through a mailing list distributor. You can order lists of people who buy your products and services. You can then prepare a direct mailing to get customers to habitually do business with you.

Highly Measurable

Another great thing about direct-mail advertising is its highly measurability. The U.S Postal Service says a small company can easily measure the results of one or multiple direct-mail campaigns. This can be accomplished by keying the coupon used in the direct-mail campaign. You can place an advertisement in a direct-mail coupon magazine that distributes to homes. A business can include an expiration date on a coupon used for its monthly mailing. This works great if your business mails out an individual direct-mail piece. The direct-mail piece can list a department’s address for mailing of the month that will allow your company to keep track of responses to each mailing and calculate the profitability.

To learn about direct mail advertising’s cost effectiveness, flexibility and individualization, read this article from

Telerep provides direct-mail advertising services!

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